Andréas and me have for a long time wondered why there is so little information about Penedès and the cava and wine producers in a informative, simple and professional manner? It is so easy to create films, clips and use social media to promote whatever it is you want to promote. The individual producers are often great with social media, but there has been very quiet from the region at large. Of course I might have missed something, but if I did maybe that just tells us that it did not reach that many, at least not internationally where the big market is to be honest.
Now the Penedès region seems to have pulled together and started short informative programs available on youtube called Programa Terra Vi. Absolutely fabulous! Finally! But unfortunately we seem to have to wait for the versions with English subtitles, because as always it is all in Spanish. The Youtube translation service does not work in an optimal way unfortunately.
The programs are around 13 minutes long and focuses on one producer in each program, plus some information about winemaking in general. It is all very structured and inspirational, and at the end of each show Ton Collet, sommelier at Vinseum Taverna, gives a few opinions about some of the chosen wines from the producer in question. It is great to see Ton in action, and that his great knowledge is put to good use. Ton has thought Andréas and me so much about local wines, and we always get a great recommendation when we want to try something new at the taverna.
So far there are thirteen shows available that focuses on the following producers:
2. Heretat Mont Rubí
4. Domènech Vidal
7. Oriol Rossell
8. Albet i Noya
9. Mas Bertran
10. Mas Tinell
11. Can Bas
13. Can Descregut
I can really recommend them if you want to learn more about the region. Well done to D.O Penedès who is the organisation behind the movies!
We want to see more of this! And hopefully in english!